Just one day after Relativity Television formally relaunched as Critical Content, the company has landed its first greenlight with a series order from Sony’s Crackle for a drama starring Adam Brody and Martin Freeman, Variety has learned.
Start Up marks the second scripted show on the streaming service’s expanding slate. Crackle has ordered ten episodes of the drama that also stars Edi Gathegi and newcomer Otmara Marrero who has appeared in Graceland. Created by Ben Ketai, the show begins filming this week in San Juan, Puerto Rico.
Set in Miami, Start Up explores what happens when a brilliant, yet controversial tech idea gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of tech entrepreneurs. Forced to fund a tech company with dirty money while forming ties with a Haitian gang, the fight to build a business pales in comparison to the fight to stay alive, especially when there’s a vehement FBI agent who wields the power to make or break those he comes in contact with — and not always for the right reasons.
Freeman plays FBI agent Phil Rask who specializes in financial crimes and crosses paths with Brody’s Nick Talman, a sharp and intelligent financier at a boutique firm in Miami.
Crackle Gives Series Order to 'Start Up' Drama Starring Adam Brody & Martin Freeman: